Start with a free checker, then a free plan or trial: SE Ranking is the best paid step when the free look is not enough.
Lite plan · read on Nov 14, 2026
Best for: solo marketers and small teams starting on a small budget. 9.2/10
7-day free trial, no credit card
SE Visible Basic plan · read on Nov 14, 2026
Best for: getting the most tracked prompts per dollar on a daily schedule. 9.4/10
14-day free trial, no credit card
Pro plan · read on Nov 14, 2026
Best for: buyers who want every engine without a per-engine upsell. 9.5/10
Free trial of Pro; its length is not stated on the pricing page
A free AI visibility checker gives you one snapshot: what a few engines say about your brand today. That is enough to decide whether the topic deserves a budget. It is not tracking: no history, no competitors over time, no alerts.
Below: the free checkers and free plans first, then every tool in our comparison that you can try without paying, ranked with entry price and trial terms weighted at 50%.
By Nathan Price, editorial team · prices and limits read on official pages on November 14, 2026
| Free tool | What you get | The limit |
|---|---|---|
| HubSpot AI Search Grader | Free one-time check of what ChatGPT, Perplexity and Gemini say about a brand, no account required (HubSpot's description) | One-time snapshot, not tracking |
| SE Ranking free AI visibility check | Checks a domain against up to 5 competitors on AI Overviews, AI Mode, ChatGPT and Gemini | 5 free attempts a day (shown on the page) |
| AthenaHQ Essential | Free plan with 300 credits on ChatGPT, Perplexity, AI Overviews, Gemini and Copilot | 300 credits |
| Gumshoe free sample audit | 4 personas, 5 prompts each, 4 models, no credit card | One audit |
| Profound trial | 50 prompts run daily on ChatGPT, Gemini and Google AI Overviews | 7 days |
Read on each vendor's page on November 14, 2026. HubSpot's free grader is often searched as "HubSpot AEO grader".
| Compare features | Score | Free trial | Entry price | Engines on that plan | Included | Citations · sentiment · recs | Link |
|---|---|---|---|---|---|---|---|
| 9.4/10 | 14-day free trial | $89/mo SE Visible Basic · Nov 14 | ChatGPT, Gemini, Google AI Mode, Google AI Overviews, Microsoft Copilot | 75 prompts tracked daily, about 11,250 answers a month | Check price | ||
| 9.2/10 | 7-day free trial | $29/mo Lite · Nov 14 | 3 of 7 engines | 20 prompts on 3 engines (2,000 credits a month) | Check price | ||
| 9.5/10 | Free trial (length not stated) | $99/mo Pro · Nov 14 | 17+ engines | 1,200 credits a month, up to 4,800 answers | Check price | ||
 Promptwatch | 9.3/10 | Free trial (length not stated) | $95/mo Essential · Nov 14 | 10 engines | 50 prompts, 6,000 responses a month | Check price | |
 LLMrefs | 8.8/10 | Free plan + 7-day trial | $79/mo All in One · Nov 14 | 10 engines | 500 prompts, each keyword refreshed at least once a week | Check price | |
| 9.1/10 | Free trial (length not stated) | $95/mo Starter · Nov 14 | 3 of 8 engines | 50 prompts on 3 models, 4,500 AI answers a month | Check price | ||
| 8.7/10 | 14-day free trial | €99/mo Starter · Nov 14 | ChatGPT, Gemini, Perplexity, Google AI Mode, Google AI Overviews | 50 AI prompts, 1,500 AI answers a month, plus 500 keywords | Check price | ||
| 8.9/10 | Free plan | $295/mo Starter · Nov 14 | 11 engines | 3,600 credits a month, 1 credit = 1 AI response | Check price | ||
| 8.3/10 | Free trial (length not stated) | $99/mo Starter · Nov 14 | ChatGPT, Gemini, Google AI Overviews | 50 prompts, 150 answers tracked daily | Check price | ||
 Gumshoe | 7.6/10 | Free plan | $99/mo Build your own · Nov 14 | Not listed | Priced per project, not per prompt | Check price |
Only tools with a free plan or a free trial are ranked. Weights: entry price 30%, try before you pay 20%, engines covered 15%, price per 1,000 answers 15%, insight depth 10%, refresh schedule 5%, data access 5%. The score shown is each tool's overall score. How we score
Best use, three strengths and the catch for each, with the price read on Nov 14, 2026.
Best for: getting the most tracked prompts per dollar on a daily schedule.
The catch: Two products, one name: the tracker inside SE Ranking has 25 prompts, the standalone SE Visible has the plans above. And no Perplexity.
14-day free trial, no credit card
Best for: solo marketers and small teams starting on a small budget.
The catch: Lite stops at 20 prompts and cannot buy extra credits. The next step up is $189.
7-day free trial, no credit card
Best for: buyers who want every engine without a per-engine upsell.
The catch: Everything runs on credits and engines burn them at different rates, so the real prompt count depends on your mix.
Free trial of Pro; its length is not stated on the pricing page
Best for: small teams that want every model and an API at entry level.
The catch: One project on Essential, and content tools start at $245.
Free trial; its length is not stated on the pricing page
Best for: sEOs who think in keywords, not prompts.
The catch: Weekly refresh, not daily, and the $79 price is flagged as limited-time.
Free account, then a 7-day free trial of the paid plan
Best for: marketing teams who want a clean daily tracker with unlimited seats.
The catch: Three models per plan. A fourth engine is a paid add-on, and Claude only comes with Enterprise.
Free trial offered; its length is not stated on the pricing page
Best for: sEOs who want Google rankings and AI citations in the same report.
The catch: Prices are listed in euros, and 1,500 AI answers a month is a small allowance for EUR 99.
14-day free trial, no credit card
Best for: teams that want every major engine and a content agent in one plan.
The catch: $295 a month buys 3,600 AI responses, and the API is a paid add-on on top.
Free Essential plan with 300 credits
Best for: content teams that want tracking and an article writer in one bill.
The catch: Three engines only until Enterprise, sentiment starts at the Growth plan and Starter has a single seat.
Free trial, no credit card; its length is not stated on the pricing page
Best for: product marketers who think in buyer personas.
The catch: Priced per project, and each extra audit type adds $100 a month on the entry plan.
Free sample audit, no credit card
Only tools with a free plan or a free trial are ranked. Weights: entry price 30%, try before you pay 20%, engines covered 15%, price per 1,000 answers 15%, insight depth 10%, refresh schedule 5%, data access 5%.
The data is the same as in the main AI visibility tools ranking: prices, plan limits and engine lists read on each vendor's official page. No vendor pays for its place, and a tool without an affiliate program is ranked like the others.
Yes. HubSpot's AI Search Grader is a free one-time check with no account, SE Ranking's page lets you run a free check against competitors (5 attempts a day), and AthenaHQ has a free Essential plan with 300 credits.
HubSpot now calls it the AI Search Grader. HubSpot describes it as a free, one-time check of what ChatGPT, Perplexity and Gemini say about a brand, with no account required. It is a snapshot, not a tracker.
History and scale. A free check runs a handful of prompts once. Tracking needs the same prompts run again every day or week, competitors measured on the same prompts and the cited sources stored, which is what the paid plans meter.
Otterly AI at $29/mo is the lowest monthly price with daily tracking in this comparison, with a 7-day trial and no card. See the Otterly AI review.