The short answerThe closest Profound alternatives with public prices are Rankscale ($99/mo, 17+ engines, our No. 1), AthenaHQ ($295/mo, 11 models and a content agent) and Peec AI ($95/mo, unlimited seats). For a small budget, Otterly AI starts at $29/mo. None matches every Enterprise extra, but all let you start without a sales call.
Why do people look for a Profound alternative?
Not because the product is weak. In our comparison Profound has one of the deepest feature lists: up to 10 answer engines, prompt volumes, agent analytics, fact checking and marketing agents. People look elsewhere for three reasons that are all on its own pricing page.
- No public price. Brands see a free 7-day trial, then an Enterprise plan marked "Custom". Budget holders who need a number this week cannot get one from the page.
- Nothing in between. There is no $100 or $300 plan to grow from. The trial cannot be extended into a small paid plan.
- The trial is fixed. Profound says trial users get a recommended prompt set and cannot customize it, so you cannot pilot your own questions before talking to sales.
If none of that bothers you, read our Profound review and book the demo. If it does, here is what the rest of the market offers, with every figure read on the vendor's page on November 14, 2026.
Which Profound alternatives are worth a look?
| Tool | Score | Entry price | Engines on that plan | Why look at it |
|---|---|---|---|---|
| 9.5/10 | $99/mo (Pro), Nov 14 | 17+ engines | Widest engine coverage on a published plan | |
| 9.4/10 | $89/mo (SE Visible Basic), Nov 14 | ChatGPT, Gemini, Google AI Mode, Google AI Overviews, Microsoft Copilot | Most prompts per dollar, 14-day trial | |
| 9.2/10 | $29/mo (Lite), Nov 14 | 3 of 7 engines | Lowest price with daily tracking | |
| 9.1/10 | $95/mo (Starter), Nov 14 | 3 of 8 engines | Unlimited seats, strong source analytics | |
| 8.9/10 | $295/mo (Starter), Nov 14 | 11 engines | Closest in ambition: 11 models plus content agent | |
| 8.2/10 | $250/mo (Core), Nov 14 | ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot | Enterprise feel with a published entry plan | |
| 8.1/10 | $60/mo (Starter), Nov 14 | ChatGPT, Gemini, Google AI Mode, Google AI Overviews, Microsoft Copilot | Tracking tied to ChatGPT ads |
The order is the order of our overall score, which comes from a published formula, not from who pays us. Several of these tools have no affiliate program at all.
Rankscale: the engine list without the contract
What you would miss most leaving Profound is coverage, and Rankscale is the answer to that. Its $99 Pro plan tracks 17+ engines, including Claude, Perplexity, Gemini, Copilot, DeepSeek and both Google surfaces, with no per-engine tier. You set the schedule yourself, from hourly to monthly.
Pro includes 1,200 credits a month (up to 4,800 answers), sentiment, CSV and Sheets exports, MCP and unlimited seats. The REST API starts at $229 a month and white-labeled dashboards at $385. The catch: credits. Engines cost different amounts, so "how many prompts do I get?" depends on your mix. Rankscale review.
AthenaHQ: the closest in ambition
If what drew you to Profound was "tracking plus action", AthenaHQ is the nearest thing with a price tag: 11 models on the Starter plan, a content optimization agent, on-page and off-page actions and citation intelligence. It also has a free Essential plan with 300 credits, so you can look at real data before paying.
Starter is $295 a month for 3,600 credits, where one credit is one AI response. Prompts, topics, competitors and seats are unlimited. The catch: 3,600 responses spread across 11 models is about 10 prompts a day, and the API is a paid add-on. AthenaHQ review.
Peec AI: the team tracker
Peec AI is what many marketing teams actually need: a clean daily tracker with unlimited users, source analytics down to the URL and a list of recommended actions. Starter is $95 a month for 50 prompts on 3 models; Pro is $245 for 150 prompts and adds the API.
The catch: three models per plan. A fourth engine is a paid add-on and Claude is Enterprise only. If that is fine, it is the easiest switch. Peec AI review and Profound vs Peec AI.
SE Ranking and Otterly AI: when budget decides
Two tools for buyers who mostly need volume or a low entry price. SE Ranking's standalone SE Visible tracks 75 prompts a day for $89 a month (about 11,250 answers), with unlimited users and a 14-day trial; it does not list Perplexity. Otterly AI starts at $29 a month for 20 prompts with sentiment and citations included, and its real working plan is Standard at $189 for 160 prompts.
Neither tries to be Profound. Both are good ways to learn which prompts and engines matter before spending more. SE Ranking review · Otterly AI review.
Scrunch AI and Evertune: the enterprise-minded options
Scrunch AI is the alternative for brands that still want an enterprise-style platform but need a published starting point: $250 a month per brand for 125 prompts on ChatGPT, Perplexity, Google AIO and Copilot, with site audits for AI crawlers. Gemini and Claude are on its custom Enterprise plan. Scrunch AI review · Profound vs Scrunch AI.
Evertune is the pick for advertisers: tracking from $60 a month, and an Ads Agent that builds ChatGPT ad campaigns on prompts where you are weak. Its full tracking (11 models, 100 samples per prompt) is the $800 a month Pro plan, billed annually. Evertune review.
How do you choose between them?
Three questions settle most cases.
- Which engines do your buyers use? If Claude or Perplexity matter, Rankscale and AthenaHQ include them at entry level; Peec AI and Otterly AI make you choose three engines; SE Ranking and Semrush do not list Perplexity.
- How many prompts do you need? Otterly AI itself recommends 50 to 100 per topic for stable numbers. Under 50, charts swing for reasons that have nothing to do with you.
- Who needs access? Unlimited seats are standard at Peec AI, Otterly AI, Rankscale, AthenaHQ and SE Visible. Scrunch gives 5 licenses.
Still unsure? The LLM tracking tools ranking weights engines and volume, the AEO tools ranking weights recommendations, and the selector on the home page narrows it down in three questions.
Three tools to start with
Each one has a full review with the price, the plan limits and the catch.
Rankscale review
Buyers who want every engine without a per-engine upsell. The catch: everything runs on credits and engines burn them at different rates, so the real prompt count depends on your mix.
AthenaHQ review
Teams that want every major engine and a content agent in one plan. The catch: $295 a month buys 3,600 AI responses, and the API is a paid add-on on top.
Peec AI review
Marketing teams who want a clean daily tracker with unlimited seats. The catch: three models per plan. A fourth engine is a paid add-on, and Claude only comes with Enterprise.
Frequently asked questions
What is the best alternative to Profound?
Rankscale is our top-scored alternative: 17+ engines, exports and unlimited seats from $99/mo. AthenaHQ is the closest in scope, with 11 models and a content agent at $295/mo.
Is there a free alternative to Profound?
AthenaHQ has a free Essential plan with 300 credits, and Profound itself has a free 7-day trial. For one-off checks, see our list of free AI visibility tools.
Who are Profound's main competitors?
Among the tools we compare: Peec AI, AthenaHQ, Scrunch AI, Evertune, Rankscale, Otterly AI and the AI modules of Semrush and SE Ranking.
Do these alternatives track as many engines as Profound?
Rankscale lists 17+ engines and AthenaHQ 11 models on their first paid plans. Profound lists up to 10 on Enterprise.
Written by Nathan Price, editorial team. Prices, limits and engine lists were read on each vendor's official page on November 14, 2026; they change often, so check the vendor's pricing page before you buy. Some links may be affiliate links: it never changes our scores (affiliate disclosure, how we score).