Profound pricing: what the page shows, and what it leaves for the sales call

The short answerProfound does not publish a paid price for brands. Its pricing page, read on November 14, 2026, shows two plans: Trial, free, with 50 prompts run daily for 7 days on 3 engines, and Enterprise, marked "Custom". The only public figure is for agencies: a full client workspace costs $399 a month as an add-on to the Agency Growth plan. If you need a price you can read without a call, Rankscale starts at $99/mo and Peec AI at $95/mo.

What does Profound cost?

Go to the pricing page expecting three tiers and a toggle, and you will find something shorter. For brands there are two columns. The first says "Free". The second says "Custom".

That is a deliberate choice, and a common one for enterprise software: the vendor wants to size the contract to your prompt volume, engines, languages and support level. It also means that every dollar figure for Profound you read elsewhere is either an old plan, a quote someone received, or a guess. We publish none of those. What follows is only what the page states.

What does the free trial include?

More than most trials, for less time. You get 50 unique prompts run every day for 7 days on ChatGPT, Gemini and Google AI Overviews, one language, one region, unlimited seats and 5 Prompt Volumes searches. Agent Analytics, the part that tracks AI bots and AI-referred visits on your own site, is included with unlimited domains.

Two limits matter. First, Profound says trial users receive a recommended prompt set based on their industry and cannot customize their prompts; editing, disabling and adding prompts is an Enterprise feature. Second, the trial keeps no history and has no exports, so screenshot what you want to keep before day 7.

So treat the trial as a look at the product, not as a pilot of your own tracking plan. If your category is unusual, the recommended prompts may not be the ones your buyers type.

What is in the Enterprise plan?

Enterprise is described as tailored packages "for companies operationalizing AI Search insights and running marketing agents at scale". On the page it includes a tailored prompt tracking plan, daily frequency, up to 10 answer engines, ChatGPT Shopping tracking, all-time history, CSV and JSON exports, an API, unlimited seats and SSO/SAML with SOC 2 compliance.

Support is a menu rather than a promise: "Custom with options for" email, a dedicated Slack channel, or a dedicated specialist with a 24-hour SLA. Which of those you get is part of the negotiation, so name the one you want.

What are AI Marketer credits, and why do they matter to your quote?

Profound has become more than a tracker. Its AI Marketer and Agents research, write and report, and they run on credits. Profound explains that credits are consumed each time an agent runs, relative to its complexity: simple agents with few steps use fewer credits, multi-step agents use more.

This matters because credits are a second meter on your contract, next to prompts. Profound says the platform shows an estimated credit cost before a run and the actual cost after, and that an account can be set either to allow overage billing or to pause when the allotment is reached. Decide which you want before signing. A paused agent is an annoyance; an uncapped overage is a budget conversation.

Is there any public Profound price at all?

One, on the "For agencies" tab. The Agency Growth plan is self-serve and built around workspaces. It includes 10 pitch workspaces a month (each a 7-day look at a prospect with 25 unique prompts on ChatGPT, Perplexity and Google AI Overviews), 5 agency seats and email support.

A full client workspace is an add-on at $399 a month. Each one covers 100 unique prompts run daily on the same three engines, 400 agent credits a month, 4 opportunities a week, all-time history and CSV and JSON exports, with no API. Five extra trial workspaces cost $199 a month. Agency Enterprise is custom.

It would be a mistake to read $399 as "what Profound costs" for a brand: it is the price of one client workspace inside an agency plan, limited to three engines. But it is the only anchor the page gives.

What do comparable tools with public prices charge?

Here is what the self-serve end of the market publishes, read on the same day. None of these is a like-for-like replacement for an Enterprise contract, but they tell you what tracking alone costs.

Tool	Score	Entry price	Engines on that plan	Included
Rankscale	9.5/10	$99/mo (Pro), Nov 14	17+ engines	1,200 credits a month, up to 4,800 answers
Otterly	9.2/10	$29/mo (Lite), Nov 14	3 of 7 engines	20 prompts on 3 engines (2,000 credits a month)
Peec AI	9.1/10	$95/mo (Starter), Nov 14	3 of 8 engines	50 prompts on 3 models, 4,500 AI answers a month
AthenaHQ	8.9/10	$295/mo (Starter), Nov 14	11 engines	3,600 credits a month, 1 credit = 1 AI response
Scrunch	8.2/10	$250/mo (Core), Nov 14	ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot	125 unique prompts, 5,000 responses a month

If you want the side-by-side on one of them, start with Profound vs Peec AI or Profound vs Scrunch AI. The full list is in Profound alternatives.

Which questions get you a usable quote?

Sales calls go better when you arrive with numbers. Bring these:

• Prompts and engines. How many unique prompts, on which of the 10 engines, in how many languages and regions? What does the next 100 prompts cost?
• Credits. How many AI Marketer credits a month are included, and is overage billed or paused by default?
• Term. Is the contract annual only? Is there a paid pilot of 60 or 90 days?
• Support. Email, dedicated Slack, or the specialist with the 24-hour SLA: which one is in this price?
• Seats and SSO. Seats are unlimited on the page; confirm it in writing, along with SSO.
• Exit. Can you export all history (CSV, JSON) if you leave?

Then run the free trial of one self-serve tool in parallel. A week of your own data from a $99 plan is the best benchmark for judging an enterprise quote.

Who should pay for Profound anyway?

Teams for whom AI search is already a reported channel, with a budget line and someone accountable for it. If you need ten engines on one contract, prompt volume data, fact checking of what the engines say about you and agents that turn findings into drafts, Profound covers more of that than anything else we reviewed. Read the full Profound review for how those pieces fit together.

If you are still finding out whether AI answers send you business, a custom contract is the wrong first step. Start with a published plan, learn which prompts and engines matter, and take that knowledge into the negotiation later. The AI visibility tools ranking orders all 14 tools by a formula you can check, and our list of free AI visibility tools and trials shows what you can run before paying anyone.

Three tools to start with

Each one has a full review with the price, the plan limits and the catch.

Rankscale review

Buyers who want every engine without a per-engine upsell. The catch: everything runs on credits and engines burn them at different rates, so the real prompt count depends on your mix.

9.5/10$99/mo · checked Nov 14

Peec AI review

Marketing teams who want a clean daily tracker with unlimited seats. The catch: three models per plan. A fourth engine is a paid add-on, and Claude only comes with Enterprise.

9.1/10$95/mo · checked Nov 14

AthenaHQ review

Teams that want every major engine and a content agent in one plan. The catch: $295 a month buys 3,600 AI responses, and the API is a paid add-on on top.

8.9/10$295/mo · checked Nov 14

Frequently asked questions

Written by Nathan Price, editorial team. Prices, limits and engine lists were read on each vendor's official page on November 14, 2026; they change often, so check the vendor's pricing page before you buy. Some links may be affiliate links: it never changes our scores (affiliate disclosure, how we score).

Keep reading

• Profound alternatives: 7 tools with a price on the page
• Peec AI pricing: what $95, $245 and $495 a month really buy
• Peec AI alternatives: 6 tools for when three models are not enough
• AI visibility tools: the full ranking of 14