75 daily prompts for $89, about 11,250 answers a month: the cheapest answer in this comparison
14-day trial with no card, the longest here
AI Competitor Research measures any domain's presence, not only yours
The catch: Two products, one name: the tracker inside SE Ranking has 25 prompts, the standalone SE Visible has the plans above. And no Perplexity.
14-day free trial, no credit card
The verdict in 30 secondsFor AI visibility alone, SE Ranking gives you three times the prompts for less money: 75 daily prompts at $89/mo with a 14-day trial, against 25 prompts at $99/mo and no trial at Semrush. Semrush makes sense when you already live in Semrush and want one login.
By Nathan Price, editorial team · facts read on the official pages of Semrush and SE Ranking on November 14, 2026
75 prompts tracked daily, about 11,250 answers a month
AI answers a month
750 (minimum)
11,250
Refresh
Prompt tracking daily; Brand Performance weekly
Daily
Citations and insights
Citation and source tracking
Sentiment analysis
Competitor benchmarking
Recommendations
Brand Performance reports end with strategic recommendations; AI Search Health in Site Audit
Content gap analysis; agents that flag gaps are in beta
Limits and data
Seats
One license per user ($99 for each extra user)
Unlimited users on SE Visible; 1 manager seat on SE Ranking Core
API
Higher plan
Paid add-on
Exports and connectors
10 CSV exports a day; MCP access comes with Semrush One
API add-on (from $48 a month, $45 billed annually), MCP, Data Studio connector
White label
Pro Report add-on ($20 a month) adds branding and white-labeling to reports
Agency Pack add-on (+$69 a month, annual only) white-labels the SE Ranking platform and reports; not SE Visible yet
Entry plans compared: Semrush AI Toolkit AI Visibility Toolkit and SE Ranking SE Visible Basic. Read on November 14, 2026 on each vendor's pricing page.
1 project, 1 domain for Brand Performance, 25 tracked prompts, 300 daily queries in AI Analysis, 1,000 daily queries in Prompt Research, AI checks on 100 pages, 10 CSV exports a day; one license per user
Semrush One Starter
$199/mo ($165.17/mo billed annually)
SEO Toolkit + AI Visibility: 50 prompts tracked daily, 5 websites, 500 keywords, 1 domain for AI brand performance, MCP access
75 prompts tracked daily, about 11,250 answers a month, 5 projects, unlimited users
SE Visible Core
$189/mo ($151/mo billed annually)
200 prompts tracked daily, about 30,000 answers a month, 10 projects
SE Visible Agency
$399/mo ($319/mo billed annually)
1,000 prompts tracked daily, about 180,000 answers a month, 30 projects
SE Ranking Core (SEO suite)
$129/mo ($103.20/mo billed annually)
Full SEO platform with AI Visibility tracking included: 25 prompts daily, 5 AI engines, 1 manager seat, 10 projects, 2,000 keywords
Both vendors sell AI visibility two ways, which confuses buyers. Semrush sells the AI Visibility Toolkit alone ($99 a month, 25 tracked prompts) and bundles it into Semrush One (Starter at $199 a month with 50 prompts, Pro+ at $299 with 100). SE Ranking includes a small tracker in its SEO plans (25 prompts a day from $129 a month) and sells the standalone SE Visible (75 prompts a day from $89 a month, $71 billed annually).
Visibility Overview: the AI Visibility Score, mentions and cited pages for a domain. Source: Semrush.
Which AI engines does each one track?
Semrush AI Toolkit: Semrush names ChatGPT, Google AI Overviews and Google AI Mode. It does not publish a longer list on the pages we read.
SE Ranking: ChatGPT, Gemini, Google AI Mode, AI Overview and Copilot on Basic and Core; Claude is added on the Agency plan. Perplexity is not on the list.
The limits tell the story. At Semrush every extra user is another $99 license, every extra domain for Brand Performance is $99, and 50 more prompts cost $60 a month. SE Visible has unlimited users and 5 projects on its first plan. On engines, Semrush names ChatGPT, Google AI Overviews and Google AI Mode; SE Visible lists ChatGPT, Gemini, AI Mode, AI Overview and Copilot. Neither lists Perplexity on these plans.
AI Results Tracker: presence for each tracked prompt. Source: SE Ranking.
Prompts, refresh and data: where are the limits?
Semrush AI Toolkit: 25 tracked prompts, updated daily. Prompt tracking daily; Brand Performance weekly. One license per user ($99 for each extra user). 10 CSV exports a day; MCP access comes with Semrush One.
SE Ranking: 75 prompts tracked daily, about 11,250 answers a month. Daily. Unlimited users on SE Visible; 1 manager seat on SE Ranking Core. API add-on (from $48 a month, $45 billed annually), MCP, Data Studio connector.
Where Semrush is ahead: the database. Prompt Research and the Visibility Overview work on any domain without setting up tracking first, and the AI Search Health check lives inside Site Audit. If you already run audits and position tracking in Semrush, that integration is worth real hours.
Which one should you choose?
Choose Semrush AI Toolkit if
Your team already pays for Semrush and reports from it
You want Prompt Research (topic volume, difficulty, intent) next to keyword research
You plan to move to Semrush One, where the prompt limits rise to 50 and 100
One user and one domain are enough for now
Choose SE Ranking if
You want the most tracked prompts per dollar
You want to try before paying: 14 days, no card
Several people need access: SE Visible has unlimited users
Copilot and Gemini matter to you by name
The catch with Semrush AI Toolkit: only 25 tracked prompts for $99, no free trial, and every extra user or domain costs another $99 a month. The catch with SE Ranking: two products, one name: the tracker inside SE Ranking has 25 prompts, the standalone SE Visible has the plans above. And no Perplexity.
Semrush AI Toolkit vs SE Ranking: frequently asked questions
Is SE Ranking cheaper than Semrush for AI visibility?
Yes on the pages we read: SE Visible Basic is $89 a month for 75 daily prompts and Semrush's AI Visibility Toolkit is $99 a month for 25 tracked prompts. Billed annually, SE Visible drops to $71 a month.
Does Semrush's AI Visibility Toolkit have a free trial?
No. Semrush states that the standalone toolkit has no free trial. Semrush One, the bundle with the SEO Toolkit, has a 7-day trial. SE Ranking offers 14 days without a card.
Do I need the full SEO suite to get AI tracking?
No for both. Semrush sells the AI Visibility Toolkit on its own and SE Ranking sells SE Visible on its own. The bundles only make sense if you also need rank tracking, audits and keyword research.
Prices checked. Read on official pricing pages on Nov 14, 2026.
Official sources. Plan limits and engine lists quoted from each vendor.
Public method. One formula, eight criteria, weights published.
Links flagged. Some links may be affiliate links; scores never depend on them.
SE Ranking: higher scoreSE Ranking9.4/10$89/mo · checked Nov 14
