Otterly in three lines
- Otterly AI is the easiest yes in this comparison for a solo marketer: $29/mo, daily tracking, sentiment, citation sources and unlimited seats, with a 7-day trial and no card.
- It is honest about its own limits. Otterly itself recommends 50 to 100 prompts per topic for stable numbers, and Lite gives you 20.
- Start on Lite to learn the channel. Budget for Standard at $189 once you report the numbers to someone else.
By Nathan Price, editorial team · facts read on OtterlyAI's official pages on November 14, 2026
Who is Otterly for, and who should skip it?
A good fit for
- Freelancers, founders and small teams starting out
- Agencies that want pitch audits and unlimited client seats
- Anyone who wants Claude as one of their engines at a low price
Not for
- Teams that need 50+ prompts right away on a small budget: the jump is $29 to $189
- Buyers who need an API on the first plan
- People who dislike credit math
How much does Otterly cost?
Otterly publishes four plans. Lite is $29 a month: 20 prompts (2,000 credits), daily tracking, 1 workspace, 3 recommendations a week. Standard is $189: 160 prompts (15,000 credits), unlimited workspaces and recommendations, 2,000 API and 2,000 MCP requests a month, the Data Studio connector. Premium is $489: 535 prompts (50,000 credits), daily or weekly tracking, 5,000 API requests. Enterprise is custom, from 1,000 prompts. Annual billing takes 15% off, and prices are listed in USD or EUR, excluding tax.
The prompt counts assume 3 engines. One credit is one prompt checked once on one engine; a prompt tracked daily on one engine uses 31 credits a month. Extra credit packs exist from Standard (5,000 credits for $65 a month) but not on Lite.
| Plan | Price per month | What it includes | Engines |
|---|---|---|---|
| Lite | $29/mo | 20 prompts (2,000 credits a month), daily, 1 workspace, 3 recommendations a week, no API, no extra credit packs | 3 of 7 engines |
| Standard | $189/mo | 160 prompts (15,000 credits), unlimited workspaces and recommendations, 2,000 API and 2,000 MCP requests a month, Data Studio connector; +5,000 credits for $65 a month | 3 of 7 engines |
| Premium | $489/mo | 535 prompts (50,000 credits), daily or weekly tracking, 5,000 API requests a month, personal onboarding; +10,000 credits for $99 a month | 3 of 7 engines |
| Enterprise | Custom | From 1,000 prompts, SSO, dedicated customer success manager | Unlimited engines |
Prices and limits read on otterly.ai/pricing on November 14, 2026. One credit is one prompt checked once on one engine; Claude answers cost 3 credits.
What does Otterly actually do?
Brand reports
The report shows brand coverage over time against the brands you choose, share of voice, a brand ranking with sentiment and mention counts, filtered by engine and country. Brands, competitors, countries and languages are unlimited on every plan, so you are only ever paying for prompts.
AI Search Optimization
Otterly turns the data into a list of recommended fixes and includes a GEO audit (crawlability check and content check). Lite gets 3 recommendations a week, Standard and above unlimited. It will not write the page for you, but it tells you which page.
Prompt research
Enter keywords, a language and a country and the tool proposes prompts to track; it can also convert keywords to prompts and show query fan-outs. Useful on day one, when the hardest question is "which 20 prompts?".
Which AI engines does Otterly track?
Seven engines: ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot, Google AI Mode, Google Gemini and Claude. Otterly says every plan can track every engine and each one uses credits; the plan sizes assume "3 of 7". Claude answers cost 3 credits because, Otterly says, analyzing Claude is three times more expensive for it.
| Engine | On the Lite plan |
|---|---|
| ChatGPT | Available (you run 3 of 7 at once) |
| Perplexity | Available (you run 3 of 7 at once) |
| Gemini | Available (you run 3 of 7 at once) |
| Google AI Overviews | Available (you run 3 of 7 at once) |
| Google AI Mode | Available (you run 3 of 7 at once) |
| Claude | Available (you run 3 of 7 at once) |
| Microsoft Copilot | Available (you run 3 of 7 at once) |
What are the limits of each plan?
Lite: 20 prompts, 1 workspace, 3 recommendations a week, no API, no extra credit packs. Weekly tracking, which Otterly says stretches the same credits over roughly 7 times more prompts, is only on Premium and Enterprise. Subscriptions are monthly and can be cancelled anytime.
What you get on the Lite plan
- Price: $29/mo
- Volume: 20 prompts on 3 engines (2,000 credits a month)
- Engines: Seven engines exist (ChatGPT, Google AI Overviews, Perplexity, Copilot, Google AI Mode, Gemini, Claude); the listed prompt counts assume 3 of them. Claude uses 3 credits per answer.
- Refresh: Daily (weekly option on Premium)
- Seats: Unlimited team members, brands, competitors and countries on every plan
- Free trial: 7-day free trial
Integrations, API and export
Detailed reports and export are in the comparison table for every plan. API, MCP, agent analytics (200,000 events a month on Standard) and the Data Studio connector start at Standard. Agency Partners get pitch workspaces and Looker Studio reports with their own branding.
How do you get started?
The trial is 7 days with no credit card. Add your brand and a few competitors, use prompt research to pick your prompts, choose three engines, and the first report arrives with the first daily run.
Which costs are easy to miss?
- No way to add credits on Lite: more prompts means Standard.
- Claude triples the credit cost of a prompt.
- More than 3 engines shrinks the prompt count on any plan.
Questions to ask OtterlyAI before you sign
- Is the 15% annual discount available on Lite?
- Can credits be moved between workspaces?
- What does the Agency Partner program cost?
Strengths and the catch
What we like
- $29 a month is the lowest monthly price with daily tracking in this comparison
- Unlimited seats, brands, competitors and countries even on Lite
- Sentiment, citation sources and a GEO audit are included from the first plan
- A real self-serve trial: 7 days, no card
The catch
- Lite stops at 20 prompts and cannot buy extra credits. The next step up is $189.
- Not for: teams that need 50 to 100 prompts per topic, the volume Otterly itself recommends for stable numbers
Why 9.2 out of 10?
The score comes from one published formula, applied to the Lite plan as OtterlyAI describes it. Otterly ranks No. 4 of 14.
| Criterion | Weight | Points out of 10 | What we read |
|---|---|---|---|
| Engines covered | 20% | 6.5 | 3 of 7 engines |
| Entry price | 15% | 10.0 | $29/mo |
| Price per 1,000 answers | 15% | 9.1 | $14.50 per 1,000 answers |
| Refresh schedule | 10% | 9.0 | Daily (weekly option on Premium) |
| Insight depth | 15% | 10.0 | citations, sentiment, competitors, recommendations |
| Data access | 10% | 5.0 | Reports and export on every plan; API, MCP and Data Studio connector from Standard |
| Try before you pay | 10% | 8.0 | 7-day free trial |
| Seats | 5% | 10.0 | Unlimited |
Which alternatives should you compare with Otterly?
Its closest rivals, plus the top of our ranking. Same formula, same date.
| Tool | Score | Entry price | Engines on that plan | The catch |
|---|---|---|---|---|
| 9.4/10 | $89/mo (SE Visible Basic), Nov 14 | ChatGPT, Gemini, Google AI Mode, Google AI Overviews, Microsoft Copilot | Two products, one name: the tracker inside SE Ranking has 25 prompts, the standalone SE Visible has the plans above. And no Perplexity. | |
| 9.2/10 | $29/mo (Lite), Nov 14 | 3 of 7 engines | Lite stops at 20 prompts and cannot buy extra credits. The next step up is $189. | |
| 9.1/10 | $95/mo (Starter), Nov 14 | 3 of 8 engines | Three models per plan. A fourth engine is a paid add-on, and Claude only comes with Enterprise. | |
| 8.1/10 | $60/mo (Starter), Nov 14 | ChatGPT, Gemini, Google AI Mode, Google AI Overviews, Microsoft Copilot | The jump from Starter to Pro is $60 to $800 a month billed annually, and Starter has no data download. |
- Peec AI vs Otterly AI: the head-to-head on price, engines and limits.
- Profound vs Peec AI: two of its rivals side by side.
- Answer engine optimization tools, ranked by what they help you fix: Otterly is No. 3 of 10.
- LLM SEO tools: the best LLM tracking tools by engine coverage: Otterly is No. 4 of 10.
- Otterly AI alternatives: 6 tools for when 20 prompts run out.
- Open Otterly in the comparison tool with Peec AI and Evertune.
Otterly: frequently asked questions
What is Otterly AI?
OtterlyAI is an AI search monitoring tool. It tracks brand mentions, website citations and share of voice across seven AI engines and recommends optimizations.
How much does Otterly AI cost?
Lite is $29 a month, Standard $189, Premium $489 and Enterprise custom, read on Otterly's pricing page on November 14, 2026. Annual billing is 15% cheaper.
Does Otterly AI have a free trial?
Yes, 7 days with no credit card, according to Otterly.
What are the best Otterly AI alternatives?
SE Ranking's SE Visible for more prompts per dollar, Rankscale for more engines, Peec AI for source analytics. See Otterly AI alternatives.
Sources
Official pages read on November 14, 2026: otterly.ai/pricing, otterly.ai, otterly.ai/features/ai-search-analytics. Vendors change plans often; the vendor's pricing page is the reference.