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White label SEO software for AI visibility: what agencies can really rebrand

Promptwatch leads on the agency weighting, but its white label needs a custom plan. Rankscale is the first with it on a published plan.

Runner-up
SE Ranking AI Visibility Tracker
$89/mo

SE Visible Basic plan · read on Nov 14, 2026

Best for: getting the most tracked prompts per dollar on a daily schedule. 9.4/10

Check price at SE RankingRead the SE Ranking review
SE Ranking interface, official screenshot

Why it is here:

  • 75 daily prompts for $89, about 11,250 answers a month: the cheapest answer in this comparison
  • 14-day trial with no card, the longest here
  • AI Competitor Research measures any domain's presence, not only yours
  • The catch: Two products, one name: the tracker inside SE Ranking has 25 prompts, the standalone SE Visible has the plans above. And no Perplexity.

14-day free trial, no credit card

No. 1 for this need
Promptwatch
$95/mo

Essential plan · read on Nov 14, 2026

Best for: small teams that want every model and an API at entry level. 9.3/10

Check price at PromptwatchSee Promptwatch in the ranking
Promptwatch interface, official screenshot

Why it is here:

  • All models, API and MCP from the $95 plan
  • 6,000 responses a month on 50 prompts
  • Unlimited seats
  • The catch: One project on Essential, and content tools start at $245.

Free trial; its length is not stated on the pricing page

Third place
Rankscale
$99/mo

Pro plan · read on Nov 14, 2026

Best for: buyers who want every engine without a per-engine upsell. 9.5/10

Check price at RankscaleRead the Rankscale review
Rankscale interface, official screenshot

Why it is here:

  • 17+ engines on every plan, Claude and Copilot included
  • You choose the schedule, from hourly to monthly, so credits go where they matter
  • Exports, sentiment, MCP and unlimited seats from the $99 plan
  • The catch: Everything runs on credits and engines burn them at different rates, so the real prompt count depends on your mix.

Free trial of Pro; its length is not stated on the pricing page

"White label" covers very different things in this market. Two tools sell white-labeled reports or dashboards on a plan with a public price. Three sell it as an add-on or through a partner program. Three keep it for custom agency contracts. The table says which is which, with the wording from each pricing page.

For an agency the other numbers that matter are seats, projects and how far the prompt allowance stretches across clients, so this ranking weights data access (API, exports, connectors), price per 1,000 answers and seats more heavily than the main ranking.

By Nathan Price, editorial team · prices and limits read on official pages on November 14, 2026

Compare featuresScoreEntry priceWhite labelSeatsAPIAI answers a monthLink
Promptwatch interface, official screenshotPromptwatch
9.3/10$95/mo
Essential · Nov 14		Custom plan
White label on the custom Enterprise plan		UnlimitedYes6,000Check price
SE Ranking interface, official screenshotSE Ranking
9.4/10$89/mo
SE Visible Basic · Nov 14		Add-on
Agency Pack add-on (+$69 a month, annual only) white-labels the SE Ranking platform and reports; not SE Visible yet		UnlimitedPaid add-on11,250Check price
Rankscale interface, official screenshotRankscale
9.5/10$99/mo
Pro · Nov 14		Yes (higher plan)
White-labeled dashboard links from the Growth plan ($385 a month)		UnlimitedHigher plan4,800Check price
Otterly interface, official screenshotOtterly
9.2/10$29/mo
Lite · Nov 14		Add-on
Agency Partners get Looker Studio reports with their own branding		UnlimitedHigher plan2,000Check price
Nightwatch interface, official screenshotNightwatch
8.7/10€99/mo
Starter · Nov 14		Yes (higher plan)
White label reports from the Professional plan (EUR 199 a month)		UnlimitedHigher plan1,500Check price
Scrunch interface, official screenshotScrunch
8.2/10$250/mo
Core · Nov 14		Custom plan
Agency offer is API-first: power your own dashboards or fully white-label outputs (Enterprise / agency plans)		5 seatsHigher plan5,000Check price
Writesonic interface, official screenshotWritesonic
8.3/10$99/mo
Starter · Nov 14		Custom plan
White-label reporting on the custom Agency Enterprise plan		1 seatNo4,500Check price
Semrush AI Toolkit interface, official screenshotSemrush AI Toolkit
7.8/10$99/mo
AI Visibility Toolkit · Nov 14		Add-on
Pro Report add-on ($20 a month) adds branding and white-labeling to reports		1 seatHigher plan750Check price

Only tools whose pricing or agency page states a white-label option are listed. Weights: price per 1,000 answers 20%, data access 20%, engines covered 15%, seats 15%, entry price 10%, insight depth 10%, refresh schedule 5%, try before you pay 5%. The score shown is each tool's overall score. How we score

White-label tools: the 8 tools in order

Best use, three strengths and the catch for each, with the price read on Nov 14, 2026.

No. 1 for this needPromptwatch interface, official screenshot

Promptwatch 9.3/10

Best for: small teams that want every model and an API at entry level.

  • All models, API and MCP from the $95 plan
  • 6,000 responses a month on 50 prompts
  • Unlimited seats

The catch: One project on Essential, and content tools start at $245.

From $95/moRead on the official page on Nov 14, 2026Check price at PromptwatchNo full review yet: facts from the official pricing page.

Free trial; its length is not stated on the pricing page

SE Ranking interface, official screenshot

SE Ranking AI Visibility Tracker 9.4/10

Best for: getting the most tracked prompts per dollar on a daily schedule.

  • 75 daily prompts for $89, about 11,250 answers a month: the cheapest answer in this comparison
  • 14-day trial with no card, the longest here
  • AI Competitor Research measures any domain's presence, not only yours

The catch: Two products, one name: the tracker inside SE Ranking has 25 prompts, the standalone SE Visible has the plans above. And no Perplexity.

From $89/moRead on the official page on Nov 14, 2026Check price at SE RankingRead the SE Ranking review

14-day free trial, no credit card

Rankscale interface, official screenshot

Rankscale 9.5/10

Best for: buyers who want every engine without a per-engine upsell.

  • 17+ engines on every plan, Claude and Copilot included
  • You choose the schedule, from hourly to monthly, so credits go where they matter
  • Exports, sentiment, MCP and unlimited seats from the $99 plan

The catch: Everything runs on credits and engines burn them at different rates, so the real prompt count depends on your mix.

From $99/moRead on the official page on Nov 14, 2026Check price at RankscaleRead the Rankscale review

Free trial of Pro; its length is not stated on the pricing page

Otterly interface, official screenshot

Otterly AI 9.2/10

Best for: solo marketers and small teams starting on a small budget.

  • $29 a month is the lowest monthly price with daily tracking in this comparison
  • Unlimited seats, brands, competitors and countries even on Lite
  • Sentiment, citation sources and a GEO audit are included from the first plan

The catch: Lite stops at 20 prompts and cannot buy extra credits. The next step up is $189.

From $29/moRead on the official page on Nov 14, 2026Check price at OtterlyAIRead the Otterly review

7-day free trial, no credit card

Nightwatch interface, official screenshot

Nightwatch AI Tracking 8.7/10

Best for: sEOs who want Google rankings and AI citations in the same report.

  • One subscription covers classic rank tracking (500 keywords) and 50 AI prompts
  • Citation Intelligence shows which URLs the engines cite next to how those URLs rank on Google
  • Perplexity is included from the first plan

The catch: Prices are listed in euros, and 1,500 AI answers a month is a small allowance for EUR 99.

From €99/moRead on the official page on Nov 14, 2026Check price at NightwatchRead the Nightwatch review

14-day free trial, no credit card

Scrunch interface, official screenshot

Scrunch AI 8.2/10

Best for: brands that want monitoring plus site fixes for AI crawlers.

  • 125 prompts on the first paid plan, more than most rivals at that tier
  • Site audits and AI bot traffic sit in the same product as monitoring
  • Personas and funnel stages let you see answers the way different buyers get them

The catch: $250 a month covers one brand and four engines; Gemini and Claude need the Enterprise plan.

From $250/moRead on the official page on Nov 14, 2026Check price at ScrunchRead the Scrunch review

7-day free trial on Core

Writesonic interface, official screenshot

Writesonic AI Search Visibility 8.3/10

Best for: content teams that want tracking and an article writer in one bill.

  • Tracking, 15 AI articles and 10 site audits a month in the same $79 to $99 plan
  • Ads monitoring for ChatGPT and Google AI answers from the first plan
  • The Action Center turns gaps into on-page and off-page tasks (limited below Enterprise)

The catch: Three engines only until Enterprise, sentiment starts at the Growth plan and Starter has a single seat.

From $99/moRead on the official page on Nov 14, 2026Check price at WritesonicRead the Writesonic review

Free trial, no credit card; its length is not stated on the pricing page

Semrush AI Toolkit interface, official screenshot

Semrush AI Visibility Toolkit 7.8/10

Best for: teams already paying for Semrush who want AI visibility in the same login.

  • Sits next to your keyword, backlink and site audit data, so nobody learns a new tool
  • Prompt Research works like keyword research for prompts: topic volume, difficulty and intent
  • AI Search Health flags pages that block AI crawlers

The catch: Only 25 tracked prompts for $99, no free trial, and every extra user or domain costs another $99 a month.

From $99/moRead on the official page on Nov 14, 2026Check price at SemrushRead the Semrush AI Toolkit review

No free trial for the standalone toolkit; Semrush One has a 7-day trial

How is this ranking built?

Only tools whose pricing or agency page states a white-label option are listed. Weights: price per 1,000 answers 20%, data access 20%, engines covered 15%, seats 15%, entry price 10%, insight depth 10%, refresh schedule 5%, try before you pay 5%.

The data is the same as in the main AI visibility tools ranking: prices, plan limits and engine lists read on each vendor's official page. No vendor pays for its place, and a tool without an affiliate program is ranked like the others.

Where to go next

Frequently asked questions

Which AI visibility tools have white label on a public plan?

Rankscale lists white-labeled dashboard links from its Growth plan and Nightwatch lists white label reports from its Professional plan. Both publish the price of those plans.

Can I white-label SE Ranking's AI visibility data?

SE Ranking sells an Agency Pack add-on (+$69 a month, annual billing only) that white-labels the platform and reports. SE Ranking states that the pack does not apply to its standalone SE Visible product yet.

Do Profound and Peec AI offer white label?

Neither pricing page states it. Profound has an agency program with centralized client management; Peec AI sells agency plans with credits shared across clients from $245 a month. Ask their sales teams before you promise branded reports to a client.

What should an agency check before signing?

How projects and seats are counted, whether one prompt allowance can be split across clients, what the white-label output actually is (a PDF, a share link, a full dashboard on your domain) and whether it needs annual billing.

Prices checked. Read on official pricing pages on Nov 14, 2026.
Official sources. Plan limits and engine lists quoted from each vendor.
Public method. One formula, eight criteria, weights published.
Links flagged. Some links may be affiliate links; scores never depend on them.