Sits next to your keyword, backlink and site audit data, so nobody learns a new tool
Prompt Research works like keyword research for prompts: topic volume, difficulty and intent
AI Search Health flags pages that block AI crawlers
The catch: Only 25 tracked prompts for $99, no free trial, and every extra user or domain costs another $99 a month.
No free trial for the standalone toolkit; Semrush One has a 7-day trial
The verdict in 30 secondsThese two sit at opposite ends. Semrush's AI Visibility Toolkit is a $99/mo add-on with 25 tracked prompts for teams already in Semrush. Profound is an enterprise platform with up to 10 engines, agents and analytics, and no public price.
By Nathan Price, editorial team · facts read on the official pages of Profound and Semrush on November 14, 2026
50 unique prompts run daily for 7 days, 1 language, 1 region, limited AI Marketer credits, no history, no exports, no API
Enterprise
Custom
Tailored prompt plan, daily tracking, all-time history, CSV and JSON exports, API, SSO/SAML, SOC 2, dedicated support
Agency Growth (agencies only)
$399/mo per client workspace
Self-serve plan for agencies: 10 pitch workspaces a month and 5 agency seats. Each full client workspace is an add-on at $399 a month: 100 unique prompts run daily, 400 agent credits a month, CSV and JSON exports, no API
1 project, 1 domain for Brand Performance, 25 tracked prompts, 300 daily queries in AI Analysis, 1,000 daily queries in Prompt Research, AI checks on 100 pages, 10 CSV exports a day; one license per user
Semrush One Starter
$199/mo ($165.17/mo billed annually)
SEO Toolkit + AI Visibility: 50 prompts tracked daily, 5 websites, 500 keywords, 1 domain for AI brand performance, MCP access
Talk to sales; 40+ websites, 5,000+ keywords, API data integration
Semrush publishes everything: $99 a month, 1 project, 25 tracked prompts, 300 daily queries in the AI Analysis reports, 10 CSV exports a day, no free trial. You know what the invoice says before you talk to anyone. Profound publishes the shape of its offer (a free 7-day trial, then Enterprise with a tailored prompt plan) and leaves the number to a call.
Answer Engine Insights overview: visibility score over time and share of voice against competitors. Source: Profound.
Which AI engines does each one track?
Profound: Up to 10 answer engines on Enterprise; the free trial covers ChatGPT, Gemini and Google AI Overviews. Copilot is not on the list.
Semrush AI Toolkit: Semrush names ChatGPT, Google AI Overviews and Google AI Mode. It does not publish a longer list on the pages we read.
Engine coverage is where Profound pulls away. It lists ChatGPT, Perplexity, Google AI Mode, Gemini, DeepSeek, Claude and Google AI Overviews among up to 10 answer engines. Semrush names ChatGPT, Google AI Overviews and Google AI Mode on the pages we read. If your buyers research in Perplexity or Claude, Semrush's toolkit will not show it.
Visibility Overview: the AI Visibility Score, mentions and cited pages for a domain. Source: Semrush.
Prompts, refresh and data: where are the limits?
Profound: Custom prompt plan on Enterprise (50 prompts on the 7-day trial). Daily. Unlimited seats on both plans. CSV and JSON exports and API on Enterprise; none on the trial.
Semrush AI Toolkit: 25 tracked prompts, updated daily. Prompt tracking daily; Brand Performance weekly. One license per user ($99 for each extra user). 10 CSV exports a day; MCP access comes with Semrush One.
The honest middle path: start with something self-serve that covers more engines than Semrush and costs less than an enterprise contract. Our Profound alternatives guide lists them with prices.
Which one should you choose?
Choose Profound if
AI search is a board-level channel and you need depth: prompt volumes, agent analytics, fact checking
You need more engines than ChatGPT and Google
Unlimited seats and SSO matter
A sales process and a custom contract are normal for you
Choose Semrush AI Toolkit if
You want a known price and month-to-month billing
Your SEO data already lives in Semrush
25 to 100 prompts cover your category
You want to audit AI crawlability in the same Site Audit you already run
The catch with Profound: no public price. After the 7-day trial the only paid plan is Enterprise, quoted by sales. The catch with Semrush AI Toolkit: only 25 tracked prompts for $99, no free trial, and every extra user or domain costs another $99 a month.
Profound vs Semrush AI Toolkit: frequently asked questions
Is Profound better than Semrush for AI visibility?
It covers more engines and goes deeper (prompt volumes, agent analytics, fact checking), and it is sold as an enterprise contract. Semrush's toolkit is a cheaper, narrower add-on. Which is better depends on budget and on how many engines you must watch.
How much does each one cost?
Semrush's AI Visibility Toolkit is $99 a month, read on Semrush's knowledge base on November 14, 2026. Profound lists a free trial and a custom Enterprise price.
Can Semrush track Perplexity or Claude?
The Semrush pages we read name ChatGPT, Google AI Overviews and Google AI Mode. They do not list Perplexity or Claude.
Prices checked. Read on official pricing pages on Nov 14, 2026.
Official sources. Plan limits and engine lists quoted from each vendor.
Public method. One formula, eight criteria, weights published.
Links flagged. Some links may be affiliate links; scores never depend on them.
Profound: higher scoreProfound8.6/10On request · checked Nov 14
