Scrunch in three lines
- Scrunch treats AI visibility as two problems: what the engines say about you, and whether their bots can read your site at all. It monitors the first and audits the second.
- Core is $250/mo for one brand: 125 prompts, 5,000 responses a month, 5 site audits, 5 user licenses and 4 engines, with a 7-day free trial.
- Good value for a single brand that wants depth. Multi-brand teams and anyone who needs Gemini or Claude are pushed to Enterprise.
By Nathan Price, editorial team · facts read on Scrunch's official pages on November 14, 2026
Who is Scrunch for, and who should skip it?
A good fit for
- Single-brand marketing teams with a real budget
- Companies whose site is hard for AI crawlers (heavy JavaScript, gated content)
- Teams that think in buyer personas and funnel stages
Not for
- Agencies and multi-brand companies on a budget: pricing is per brand
- Teams that need Gemini, Claude or Google AI Mode on the first plan
- Buyers who need an API or Looker Studio without Enterprise
How much does Scrunch cost?
Scrunch has two plans for brands. Core is $250 a month with a 7-day free trial: 125 unique prompts, 5,000 responses a month, 5 site audits a month, 1 brand workspace, 5 user licenses, 5 competitors, 1 country, 1 persona and email support, on 4 LLMs. Enterprise is custom: your own prompt and response volumes, the Agent Experience Platform (AXP), full site audits, API access, Looker Studio, SSO (SAML, OIDC) and a dedicated account team, on 9 LLMs.
Scrunch says pricing is charged per brand, per month: each brand needs its own subscription, and multi-brand setups go to Enterprise. Annual Enterprise agreements paid upfront get the equivalent of two months free.
| Plan | Price per month | What it includes | Engines |
|---|---|---|---|
| Core | $250/mo | 125 unique prompts, 5,000 responses a month, 5 site audits a month, 1 brand workspace, 5 user licenses, 5 competitors, 1 country, 1 persona, email support | 4 LLMs: ChatGPT, Perplexity, Google AIO, Copilot |
| Enterprise | Custom | Custom prompts, responses, workspaces and licenses, AXP (Agent Experience Platform), API, Looker Studio, SSO (SAML, OIDC), dedicated account team | 9 LLMs: adds Claude, Gemini, Meta AI, Google AI Mode, Grok |
Prices and limits read on scrunch.com/pricing on November 14, 2026. Priced per brand: each brand needs its own subscription. Annual Enterprise agreements paid upfront get two months free.
What does Scrunch actually do?
Monitoring dashboard
One screen for brand presence, citations, sentiment and where you rank against up to 5 competitors on Core. Prompts can be tagged by funnel stage, so you can see whether you are missing at the "what is" stage or the "which one should I buy" stage, which need different fixes.
Presence over time, by engine
Brand presence and competitive presence are charted over time and split by engine. With 5,000 responses a month across 125 prompts and 4 engines, the plan is sized for roughly ten runs of each prompt on each engine per month. Scrunch does not state a daily schedule on the pricing page.
Insights and site audits
Insights turn the data into scored checks and a recommended change. The site side is where Scrunch is unusual: audits of how AI agents access and read your pages (5 a month on Core), AI bot traffic, and one page optimization a month.
Which AI engines does Scrunch track?
Core supports 4 LLMs: ChatGPT, Perplexity, Google AIO and Copilot. Enterprise supports 9: it adds Claude, Gemini, Meta AI, Google AI Mode and Grok. Gemini on Enterprise only is the surprise here; most rivals include it at entry level.
| Engine | On the Core plan |
|---|---|
| ChatGPT | Listed |
| Perplexity | Listed |
| Gemini | Not listed on this plan |
| Google AI Overviews | Listed |
| Google AI Mode | Not listed on this plan |
| Claude | Not listed on this plan |
| Microsoft Copilot | Listed |
What are the limits of each plan?
Core is one of everything: 1 brand, 1 country, 1 persona, 1 language, 5 competitors, 25 site map pages, 3 AI Search Trends topics. Scrunch says you will not lose access if you go over; its team contacts you if usage stays above the limits.
What you get on the Core plan
- Price: $250/mo
- Volume: 125 unique prompts, 5,000 responses a month
- Engines: Core covers ChatGPT, Perplexity, Google AIO and Copilot. Gemini, Claude, Google AI Mode, Meta AI and Grok are Enterprise.
- Refresh: Not stated as a schedule; the plan is capped at 5,000 responses a month
- Seats: 5 user licenses on Core
- Free trial: 7-day free trial
Integrations, API and export
Core has Google single sign-on and the reporting dashboard, and that is it for data: Looker Studio, the Query API, the advanced API and MCP are Enterprise. Agencies get an API-first offer that Scrunch describes as powering your own dashboards or fully white-labeled outputs, plus demo environments for prospects.
How do you get started?
The 7-day trial is of the real Core plan, started from the pricing page. Scrunch also has a free AI audit on its site ("See results in 30 seconds, no credit card required") if you want a look before the trial.
Which costs are easy to miss?
- A second brand is a second $250 subscription, or an Enterprise quote.
- More than 5 users: ask, the pricing FAQ covers it case by case.
- Gemini, Claude and Google AI Mode: Enterprise.
Questions to ask Scrunch before you sign
- How often is each prompt run on Core?
- What does one extra brand workspace cost on Enterprise?
- Is AXP priced separately?
Strengths and the catch
What we like
- 125 prompts on the first paid plan, more than most rivals at that tier
- Site audits and AI bot traffic sit in the same product as monitoring
- Personas and funnel stages let you see answers the way different buyers get them
- Agent Experience Platform (Enterprise) serves an optimized version of your site to AI agents
The catch
- $250 a month covers one brand and four engines; Gemini and Claude need the Enterprise plan.
- Not for: multi-brand teams on a budget: every brand is a separate subscription
Why 8.2 out of 10?
The score comes from one published formula, applied to the Core plan as Scrunch describes it. Scrunch ranks No. 11 of 14. Its score sits 0.1 below the calculation because of our published tie-break: two tools never show the same score.
| Criterion | Weight | Points out of 10 | What we read |
|---|---|---|---|
| Engines covered | 20% | 8.0 | ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot |
| Entry price | 15% | 5.8 | $250/mo |
| Price per 1,000 answers | 15% | 6.0 | $50.00 per 1,000 answers |
| Refresh schedule | 10% | 7.0 | Not stated as a schedule; the plan is capped at 5,000 responses a month |
| Insight depth | 15% | 10.0 | citations, sentiment, competitors, recommendations |
| Data access | 10% | 2.0 | No API, Looker Studio or MCP on Core; all three are Enterprise |
| Try before you pay | 10% | 8.0 | 7-day free trial |
| Seats | 5% | 7.0 | 5 seats |
Which alternatives should you compare with Scrunch?
Its closest rivals, plus the top of our ranking. Same formula, same date.
| Tool | Score | Entry price | Engines on that plan | The catch |
|---|---|---|---|---|
| 8.9/10 | $295/mo (Starter), Nov 14 | 11 engines | $295 a month buys 3,600 AI responses, and the API is a paid add-on on top. | |
| 8.7/10 | €99/mo (Starter), Nov 14 | ChatGPT, Gemini, Perplexity, Google AI Mode, Google AI Overviews | Prices are listed in euros, and 1,500 AI answers a month is a small allowance for EUR 99. | |
| 8.6/10 | Price on request, Nov 14 | 7 engines | No public price. After the 7-day trial the only paid plan is Enterprise, quoted by sales. | |
| 8.2/10 | $250/mo (Core), Nov 14 | ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot | $250 a month covers one brand and four engines; Gemini and Claude need the Enterprise plan. |
- Profound vs Scrunch AI: the head-to-head on price, engines and limits.
- Profound vs Peec AI: two of its rivals side by side.
- Answer engine optimization tools, ranked by what they help you fix: Scrunch is No. 9 of 10.
- White label SEO software for AI visibility: what agencies can really rebrand: Scrunch is No. 6 of 8.
- Profound alternatives: 7 tools with a price on the page.
- Open Scrunch in the comparison tool with Profound and AthenaHQ.
Scrunch: frequently asked questions
What is Scrunch AI?
Scrunch is an AI search platform that monitors how a brand appears in AI answers, audits how AI agents read the brand's site and, on Enterprise, serves an optimized version of the site to those agents.
How much does Scrunch AI cost?
Core is $250 a month per brand with a 7-day free trial; Enterprise is custom. Read on Scrunch's pricing page on November 14, 2026.
Which engines does Scrunch track?
ChatGPT, Perplexity, Google AIO and Copilot on Core; Claude, Gemini, Meta AI, Google AI Mode and Grok are added on Enterprise.
Scrunch or Profound?
Scrunch has a published entry price and a site-optimization angle; Profound covers more engines on a custom contract. See Profound vs Scrunch AI.
Sources
Official pages read on November 14, 2026: scrunch.com/pricing, scrunch.com/platform/monitoring/citations, scrunch.com/agencies. Vendors change plans often; the vendor's pricing page is the reference.