Profound in three lines
- Profound is the most complete platform in this comparison on paper: up to 10 answer engines, prompt volumes, agent analytics, fact checking and AI agents that write and report.
- It is also the only one of our 11 reviewed tools with no public paid price. The pricing page shows a free trial and an Enterprise plan marked "Custom".
- Worth the sales call if AI search is already a budget line at your company. If you need a plan you can expense on a card, look at the alternatives below.
By Nathan Price, editorial team · facts read on Profound's official pages on November 14, 2026
Who is Profound for, and who should skip it?
A good fit for
- Enterprise marketing teams that report on AI search to leadership
- Brands that need Claude, DeepSeek and Google AI Mode on one contract
- Teams that want agents to draft content and reports from the data
- Companies where SSO/SAML and SOC 2 decide the vendor
Not for
- Freelancers and small teams: there is nothing to buy between the free trial and Enterprise
- Anyone who must know the price before the first call
- Teams whose buyers use Copilot: it is not on Profound's engine list
How much does Profound cost?
Profound's pricing page lists two plans. Trial is free: 50 unique prompts run daily for 7 days on ChatGPT, Gemini and Google AI Overviews, with limited AI Marketer credits, one language, one region, no history, no exports and no API. Enterprise is "Custom": a tailored prompt plan, daily tracking, up to 10 answer engines, all-time history, CSV and JSON exports, API, SSO/SAML and SOC 2.
The one public number is on the agency tab: full client workspaces are an add-on at $399 a month each on the Agency Growth plan. That price is for agencies managing clients, not for a brand buying for itself.
For brands, that is all the page says about money, and we do not publish estimates of what Profound quotes. Our Profound pricing guide lists what each plan includes and the questions that get you a usable quote.
| Plan | Price per month | What it includes | Engines |
|---|---|---|---|
| Trial | Free | 50 unique prompts run daily for 7 days, 1 language, 1 region, limited AI Marketer credits, no history, no exports, no API | ChatGPT, Gemini, Google AI Overviews |
| Enterprise | Custom | Tailored prompt plan, daily tracking, all-time history, CSV and JSON exports, API, SSO/SAML, SOC 2, dedicated support | Up to 10 answer engines: ChatGPT, Perplexity, Google AI Mode, Gemini, DeepSeek, Claude, Google AI Overviews, Exa Search, Muse Spark, Qwen |
| Agency Growth (agencies only) | $399/mo per client workspace | Self-serve plan for agencies: 10 pitch workspaces a month and 5 agency seats. Each full client workspace is an add-on at $399 a month: 100 unique prompts run daily, 400 agent credits a month, CSV and JSON exports, no API | ChatGPT, Perplexity, Google AI Overviews |
Prices and limits read on tryprofound.com/pricing on November 14, 2026. Brands: no public paid price. Agencies: the Agency Growth plan lists full client workspaces at $399 a month each and 5 extra trial workspaces at $199 a month.
What does Profound actually do?
Answer Engine Insights: the tracking core
This is the part every tool in this market has, done at depth: your visibility score over time, share of voice against the competitors you name, and the answers themselves. Profound says it runs structured prompts across platforms and tracks citations, sentiment, ranking and competitive presence.
Sentiment and themes
The sentiment view groups what engines say about you into themes, with the share of mentions for each one. It answers a question visibility scores cannot: you are named, but for what?
Citations: which sites feed the answers
The citations view sorts the sources behind the answers by category and by domain. This is the list a PR or content team can work from: the publications, review sites and forums the engines lean on in your category, and whether they mention you.
FactCheck, Prompt Volumes and Agent Analytics
Three things set Profound apart from simple trackers. FactCheck lists claims in AI answers that do not match what you say about your brand. Prompt Volumes shows what people actually ask the engines (5 searches on the trial, custom on Enterprise). Agent Analytics tracks AI bot visits and AI-referred traffic on your domains through integrations with Cloudflare, Vercel, AWS, Fastly, Akamai, Netlify, Google Analytics and WordPress.
Which AI engines does Profound track?
On Enterprise, Profound lists capability for up to 10 answer engines: ChatGPT, Perplexity, Google AI Mode, Gemini, DeepSeek, Anthropic Claude, Google AI Overviews, Exa Search, Muse Spark and Qwen. The free trial covers three: ChatGPT, Gemini and Google AI Overviews. Microsoft Copilot does not appear on the page. ChatGPT Shopping tracking is Enterprise only.
| Engine | On the Enterprise plan |
|---|---|
| ChatGPT | Listed |
| Perplexity | Listed |
| Gemini | Listed |
| Google AI Overviews | Listed |
| Google AI Mode | Listed |
| Claude | Listed |
| Microsoft Copilot | Not listed on this plan |
What are the limits of each plan?
The trial is generous on prompts (50 a day) and strict on everything else: 7 days, no history kept, no exports, no API, no support channel. Seats are unlimited on both plans, which is rare. On Enterprise the prompt count, languages and regions are all "Custom", so the contract defines your limits, not the pricing page.
What you get on the Enterprise plan
- Price: Price on request
- Volume: Custom prompt plan on Enterprise (50 prompts on the 7-day trial)
- Engines: Up to 10 answer engines on Enterprise; the free trial covers ChatGPT, Gemini and Google AI Overviews. Copilot is not on the list.
- Refresh: Daily
- Seats: Unlimited seats on both plans
- Free trial: 7-day free trial
Integrations, API and export
Exports (CSV, JSON) and the API are Enterprise features. Support on Enterprise is a menu: email, a dedicated Slack channel, or a dedicated specialist with a 24-hour SLA. For agencies, Profound has a partner program with centralized client management; the page does not mention white label.
How do you get started?
Start with the free trial from the pricing page: you set up 50 prompts and get daily runs for a week on three engines. Use that week to check that the citations view surfaces sources you can act on, then book the demo with a prompt count and an engine list in hand.
Which costs are easy to miss?
- The AI Marketer runs on credits: "Limited" on the trial, "Custom" on Enterprise. Ask how many are included and what overage costs.
- Prompt volume searches are capped (5 on the trial).
- Languages and regions are per-contract: a second market is a negotiation, not a toggle.
Questions to ask Profound before you sign
- How many tracked prompts and which engines are in the quote, and what does adding 100 prompts cost?
- Is the contract annual only, and is there a pilot period?
- How many AI Marketer credits are included per month?
- Which support tier is in the price: email, Slack or the 24-hour SLA specialist?
Strengths and the catch
What we like
- Up to 10 answer engines on one contract, including Claude, DeepSeek and Google AI Mode
- Prompt Volumes shows what people actually ask the engines, not only what you guessed
- Agent Analytics ties bot visits and AI-referred traffic to your own domains
- Unlimited seats, SSO/SAML and SOC 2 on Enterprise
The catch
- No public price. After the 7-day trial the only paid plan is Enterprise, quoted by sales.
- Not for: solo marketers and small teams who need a card-and-go plan under $300 a month
Why 8.6 out of 10?
The score comes from one published formula, applied to the Enterprise plan as Profound describes it. Profound ranks No. 9 of 14. Its score sits 0.1 below the calculation because of our published tie-break: two tools never show the same score.
| Criterion | Weight | Points out of 10 | What we read |
|---|---|---|---|
| Engines covered | 20% | 9.0 | 7 engines |
| Entry price | 15% | 2.0 | Price on request |
| Price per 1,000 answers | 15% | Not scored (weight shared out) | Not computable: custom plan |
| Refresh schedule | 10% | 9.0 | Daily |
| Insight depth | 15% | 10.0 | citations, sentiment, competitors, recommendations |
| Data access | 10% | 7.0 | CSV and JSON exports and API on Enterprise; none on the trial |
| Try before you pay | 10% | 8.0 | 7-day free trial |
| Seats | 5% | 10.0 | Unlimited |
Which alternatives should you compare with Profound?
Its closest rivals, plus the top of our ranking. Same formula, same date.
| Tool | Score | Entry price | Engines on that plan | The catch |
|---|---|---|---|---|
| 9.1/10 | $95/mo (Starter), Nov 14 | 3 of 8 engines | Three models per plan. A fourth engine is a paid add-on, and Claude only comes with Enterprise. | |
| 8.9/10 | $295/mo (Starter), Nov 14 | 11 engines | $295 a month buys 3,600 AI responses, and the API is a paid add-on on top. | |
| 8.6/10 | Price on request, Nov 14 | 7 engines | No public price. After the 7-day trial the only paid plan is Enterprise, quoted by sales. | |
| 7.8/10 | $99/mo (AI Visibility Toolkit), Nov 14 | ChatGPT, Google AI Overviews, Google AI Mode | Only 25 tracked prompts for $99, no free trial, and every extra user or domain costs another $99 a month. |
- Profound vs Peec AI: the head-to-head on price, engines and limits.
- Profound vs Semrush AI Visibility Toolkit: the head-to-head on price, engines and limits.
- Profound vs Scrunch AI: the head-to-head on price, engines and limits.
- Answer engine optimization tools, ranked by what they help you fix: Profound is No. 7 of 10.
- LLM SEO tools: the best LLM tracking tools by engine coverage: Profound is No. 5 of 10.
- Profound pricing: what the page shows, and what it leaves for the sales call.
- Open Profound in the comparison tool with Peec AI and Semrush AI Toolkit.
Profound: frequently asked questions
What is Profound AI?
Profound is an answer engine optimization platform. It tracks how a brand appears in AI answers across up to 10 engines, analyzes sentiment and citations, measures AI bot traffic to your site and adds AI agents for marketing work.
How much does Profound cost?
Profound publishes no paid price. Its pricing page, read on November 14, 2026, lists a free 7-day Trial and an Enterprise plan marked "Custom". We do not estimate quotes.
Does Profound have a free trial?
Yes: 50 unique prompts run daily for 7 days on ChatGPT, Gemini and Google AI Overviews, with limited AI Marketer credits.
What are the best Profound alternatives with public prices?
Rankscale ($99/mo), Peec AI ($95/mo) and AthenaHQ ($295/mo) all publish their plans. See Profound alternatives.
Sources
Official pages read on November 14, 2026: tryprofound.com/pricing, tryprofound.com/features/answer-engine-insights, tryprofound.com/solutions/agencies. Vendors change plans often; the vendor's pricing page is the reference.